BEVERLY HILLS. This world-famous strip has appeared in countless films and served as the background for many a TV show, and for good reason. In the world of high-end fashion, Rodeo and “chic” are synonymous, and for three blocks, shoppers are dazzled by Armani, Gucci, Christian Dior, Chanel, Valentino and Bijan (which boasts million dollar wardrobes). In addition to brand-name boutiques, the area also boasts several small shopping centers (like Rodeo Collection at 421 Rodeo) and department stores like Neiman Marcus and Saks.